This article, published in Bilan, explores the fundamental role of desire in our personal and professional development. Drawing on the perspectives of philosophers such as Plato, Spinoza, and Freud, the author examines how desire—whether as an aspiration to an ideal, an unconscious drive, or a natural force—influences our actions and life choices. The article also introduces Richard Boyatzis’s Intentional Change Theory, which highlights the importance of authentic motivation and a clear vision in initiating lasting change.

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